Why should you wrap your business vehicle?
Updated: Mar 5, 2020
One word. Attention. We live in a world that now revolves around social media and online presence. With that dynamic comes a new challenge. How do you make your business stick out from the crowd? A customers first impression will make or break your chance for a sale. How you present yourself to a customer will also positively or negatively impact their trust in your skill, reliability, and trustworthiness. A business with a professional, well designed, well installed, vehicle wrap will impart a far more secure feeling with a customer, whereas a badly designed or installed wrap will convey a lack of concern as to how you present your business to the public. A well presented business will always attract more customers.
Brand recognition is also critical. The more the public sees your vehicle and logo, the higher the chance of enquiries to your services. We will get into good logo design on another post. Here are some interesting numbers from the Outdoor Advertising Association of America: • 96% of Americans travel in a vehicle each week and will be reached by moving vehicle advertising.
• 80% of Americans walk in a town, city or downtown area an average of 6.1 miles each week.
• A single vehicle wrap can generate tens of thousands of impressions each day. Vehicle wraps generate a 96% recall rate among viewers
• The return on investment (ROI) is much higher than print or radio advertising as the average ROI is 7 to 1. It makes the most sense for your advertising dollar.