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Vehicle Wrap Statistics And Trends in 2023

Vehicle wraps are a highly effective and budget-friendly advertising solution for businesses. With the right vehicle wrap, you have the potential to reach thousands of potential customers effortlessly on a daily basis.



Vehicle wraps are proven to be one of the most successful forms of advertising available today, backed by an array of compelling statistics that showcase their effectiveness in reaching consumers and influencing purchasing decisions.


From generating an average of 30,000 to 80,000 daily impressions per wrap, to achieving recall rates of up to 96%, it's evident why vehicle wraps are the preferred choice for businesses seeking impactful marketing solutions.

Remarkably, 74% of consumers develop a more positive opinion when exposed to vehicle wrap ads compared to other ad formats. These ads have a monthly exposure rate of 95% among Americans, with 92% of U.S residents regularly encountering them. Furthermore, vehicle wraps generate an average of 600 impressions per mile, with a staggering 98% of in-car audiences noticing them.

In terms of attention and uniqueness, mobile outdoor advertising with vehicle wraps has an attention rate that is twice as high as static outdoor ads, and 48% of people find them more distinctive compared to billboard advertisements.

Additionally, 29% of individuals have reported being influenced to try out new products or services as a result of vehicle wrap advertising, while 78% hold a positive perception of companies that utilize this creative form of promotion.


What's more, vehicle wrap advertising costs an impressively low $0.04 per 1000 impressions, making it an incredibly cost-effective marketing strategy.


Moreover, vehicle wraps offer a lasting investment, with an average lifespan of 5 years, providing even greater value when compared to traditional month-to-month ad formats such as TV commercials.


Vehicle wrap marketing is an unrivaled strategy that effectively reaches 92% of U.S. residents. This impressive statistic highlights the immense potential of vehicle wrap advertising as a means to capture widespread attention. By leveraging this high reach, businesses can amplify their visibility and target the right audience.


Vehicle wrap ROI statistics.

Moreover, vehicle wraps have been proven to generate an exceptional rate of 600 impressions per mile.


This substantiates the remarkable efficiency and brand-building capabilities of vehicle wraps.


As a result, companies can avail themselves of this advanced marketing tool to maximize brand recognition and engage a substantial audience.



The impact of vehicle wraps on brand recognition surpasses that of any other advertising medium, boasting a 15 times higher recognition rate. Take advantage of this innovative marketing approach to maximize your business's visibility and drive growth.


If you're ready to take your business to the next level with a vehicle wrap call us today. You can fill out the form on our website for a free quote. If the benefits and ROI of vehicle wrapping weren't enough alone, we offer 15% off for fleet vehicles of 2 or more!

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